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McDonald's Turkey's "Side by Side" Campaign

Launching the “Side by Side” campaign, which emphasizes its strong domestic supply chain, product quality and employee experience, McDonald's Turkey goes beyond being a restaurant chain and conveys the sincere bond it has established to the audience with the real stories of its employees, farmers and suppliers from all over Turkey.

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The world's most valuable quick service restaurant McDonald's Türkiye, has launched its new advertising campaign. Bringing to the screen the steps it has taken with Turkey and the lives it has touched since 1986, McDonald's Turkey features the sincere and inspiring stories of a wide structure ranging from restaurant employees to local suppliers in its "Side by Side" campaign.  

By Turkey's Side Since 1986

McDonald's Turkey, which supplies 98 percent of its products from well-established brands in Turkey, expresses its support for the National Women's Volleyball Team with the expressions "shoulder to shoulder" and its side-by-side with young people and children with the expressions "head to head" and "heart to heart" in its new commercials. The brand conveys the story of the sincere bond it has established with its consumers, employees, farmers and suppliers to the audience with the message "We are side by side with Turkey" in the commercial.

From Anatolian Lands to Restaurants…

In the commercial, which explains that McDonald's Turkey supplies the beef it uses in its menus from Namet and potatoes from Fine Food, a farmer from Bursa İnegöl proudly describes his collaboration with the brand with the words "You have to plant love so that you can reap the much-loved and famous potato" regarding the potatoes he supplies to McDonald's Turkey.

Their Dreams Come True with McDonald's Türkiye

McDonald's Turkey also featured its employees in the commercials of its new campaign. A "Guest Experience Leader" who started working at McDonald's Turkey to support the family economy and who continues to work with his children and wife, describes the brand as his second family. Another employee who works as an "Operations Manager" says that he quickly climbed the career ladder and quickly started working in the management team thanks to the opportunities offered at McDonald's Turkey, where he started working part-time.

McDonald's Türkiye 'Side by Side' Advertising Campaign Imprint:

Advertiser: McDonald's Türkiye

Advertiser Brand Representatives: Özdeş Dönen Artak, Tuğçe Altınsoy, Melis Aydemir, İrem Kara, Simge Akgün Birinci, Tuğçe Özarpacı

Advertising Agency: TBWA\Istanbul

CCO: İlkay Gürpınar

ECD: Volkan Karakaşoğlu

Group Creative Director: Mesut Koçarslan

Creative Director: Serdar Güngör

Creative Team: Orkun Süslü, İlayda Köroğlu, Lesli Luza, Eren Keskiner, Ezgi Kitapçı

General Manager: Tuğyan Çelik

Deputy General Manager / Business Development Director: Ömer Üstündağ

Brand Team: Çağla Yalçınkaya, Bediz Saylam, Yağmur Ayata, Levent Tüker, Seçil Karbo, Bihter Uzel

CSO: Toygun Yılmazer

Head of Strategy: Onur Aydin, Arda Sesli

Strategic Planning Team: Yunuscan Hısımcıl, Elif Sayın

Social Media Director: Burcu Çelenoğlu Aydın

Social media team: İdil Akıncı, Gizem Karakaya, Aslı Karatosun

Agency Producers: Nilay Meltem Ciğit, Canan Polat, Mert Adabaş, Tansu Ertürk, Elif Mermer

Optimization Team: Neslihan Güçim, Gözde Bilir

Side by Side Launch 

Production Company: Ptot Film

Director: Ozan Açıktan 

Producer: Işıl Ege 

Post Production: Roots

Voiceover: Engin Alkan

Song: MFÖ

Music Production: 3K1A

Employee & Supplier True Stories

Production Company: Organic Film

Director: Senem Bay

Producer: Cengizhan Fidan

Post Production: Sinefect

Song: MFÖ

Music Production: 3K1A

Source: HORECA TREND and McDonald's Türkiye

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Restaurant

Azumi Joins Forces with DIAFA

Azumi, the beloved restaurant group that includes Zuma, has announced a new strategic partnership with Abu Dhabi-based luxury hospitality firm DIAFA. This partnership, along with existing partner Doğuş Hospitality (Doğuş Group), will drive the next phase of Azumi's global growth.

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Azumi Joins Forces with DIAFA | HORECA TREND

Azumi Ltd., the internationally renowned restaurant group behind globally acclaimed Zuma, ROKA, Oblix and other prestigious restaurant concepts, has announced a new strategic partnership with DIAFA, a new luxury hospitality investment company based in Abu Dhabi.

This partnership marks a significant milestone for Azumi, bringing together DIAFA and its long-time partner, Doğuş Hospitality, in a shared vision for the group's next phase: a vision defined by creativity, cultural value, and ambitious global growth.

For over two decades, Zuma and ROKA have distinguished themselves in the culinary world with their unique interpretations of modern Japanese cuisine, their clean design approach, and their consistent global quality. With an international restaurant chain stretching from London to Dubai, Miami to the Maldives, and Hong Kong to Istanbul, they offer unique dining experiences that combine originality with innovation, elegance with comfort.

DIAFA’s investment will accelerate Azumi’s ambitions, supporting the development of the brand’s flagship restaurants, the international expansion of existing restaurants like Oblix, and the launch of new lifestyle and experience-focused concepts currently in development.

Sven Koch, CEO of Azumi Ltd., commented on the matter:

"This partnership represents an extraordinary alignment of vision and values. DIAFA's belief in creativity, craft, and cultural authenticity deeply aligns with Azumi's identity and heritage. Together with our long-standing partners at Doğuş Hospitality and our new partners at DIAFA, we are excited to shape the next era of Azumi. We will continue to deliver exceptional experiences to our guests while exploring new ideas, destinations, and concepts on a global scale."

As Azumi advances its global vision, it remains committed to the core elements that define its success. It continues to create extraordinary experiences that redefine global culinary standards. This new partnership combines creative integrity with strategic vision, strengthening Azumi's leadership position in the global hospitality industry and laying the foundation for enduring success over the next two decades.

About Azumi Ltd

Azumi Limited is an award-winning global restaurant business with many established brands serving contemporary cuisine in key cosmopolitan locations. Azumi Group is one of the global investments of D.ream, which was established in 2012 as a subsidiary of Doğuş Group.

Created by Rainer Becker and co-founded with Arjun Waney, Azumi's journey began with the opening of Zuma London in 2002. This was quickly followed by ROKA London in 2004. There are currently 21 Zuma and 9 ROKA restaurants around the world, and preparations for other restaurants are ongoing. In addition to the Japanese concepts Zuma and ROKA, Oblix opened at The Shard in 2013.

ETARU, which was launched in Florida in 2017, offers the ROKA concept with a different look to the east coast of the USA. 

About ROKA

Following the enormous success of Zuma London, Rainer Becker quickly recognized the huge popularity of robatayaki cuisine and opened ROKA Charlotte Street in 2004, creating a contemporary Japanese menu. ROKA Group has expanded rapidly and now has a portfolio of restaurants in London's most sought-after locations. ROKA's main cuisine comes from the Robata grill. Located in the middle of the grill, the grill forms an integral design element of all restaurants, but more than just a striking feature, the robata is truly the heart of ROKA. 

The current ROKA portfolio includes the following restaurants (in chronological order): London Charlotte Street and Shochu Lounge (2004), London Canary Wharf (2009), London Mayfair (2014), London Aldwych (2014) Dubai Business Bay (2020) Spain Mallorca (pop -up 2021, 2022, 2023) Saudi Riyadh (2021), Istanbul (2022), Kuwait (2022), Jeddah (2023) and Barcelona (pop-up 2023).

Source: HORECA TREND and Azumi

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A Mexican Touch in Vegan Cuisine

On November 1st, World Vegan Day, guests visiting Ranchero, the city's Mexican restaurant, will experience a special day filled with plant-based flavors. Run by a Turkish and Mexican family, Ranchero offers a unique gastronomic experience for both food enthusiasts and those who prefer a sustainable lifestyle, with vegan dishes prepared in keeping with the spicy, joyful, and sharing-oriented spirit of Mexican cuisine. The restaurant serves world-renowned Mexican dishes like Fajitas and Tacos, all vegan, without any meat or animal products.

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A Mexican Touch to Vegan Cuisine | HORECA TREND

Vegan Taco

RancheroThe taco, one of the most beloved classics of Mexican cuisine, is reinterpreted in a vegan style with a completely plant-based twist. The vegan taco features cultivated mushrooms, caramelized onions, garlic puree, and fresh lettuce, accompanied by colorful bell peppers, shoestring potatoes, avocado sauce, borracha sauce, and soy sauce.

Every Vegan Who Comes to Ranchero Must Try: “Fajita Champinones”

Fajitas, another Mexican classic, are served vegan-style, just like tacos. This special dish, Fajita Champinones, is made with mushrooms sautéed in vegetable oil, garlic purée, thyme, cumin, smoked paprika, and cilantro, topped with caramelized onions and colorful peppers. It's served vegan-friendly with special sauces and a handmade corn tortilla.

Another vegan specialty is the Vegan Chile Sin Carne. This colorful and flavorful dish, starring Mexican beans, is topped with tomato puree, onions, vegetable protein, jalapeño peppers, colorful bell peppers, smoked paprika, and cayanne peppers. It's served with tosino vegetal, tortilla chips, arroz, and pico de gallo.

Those who want to try Ranchero's vegan dishes on November 1, World Vegan Day, can visit the venue's branches in Istanbul and Ankara.

Source: HORECA TREND and Ranchero

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Restaurant

Restaurant by Divan Hosted Members of the Chaine des Rôtisseurs Association

Lokanta by Divan hosted the inaugural dinner of the 2025–2026 season of the Chaine des Rôtisseurs, one of the world's most prestigious gastronomic associations. Led by Executive Chef Volkan Arık, the evening, featuring a special menu focusing on sustainability and seasonality, transformed the evening into a meaningful culinary experience that brought together Divan's deep-rooted heritage and forward-looking vision.

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Restaurant by Divan Hosted Members of the Chaine des Rôtisseurs Association | HORECA TREND

Brought to life by Divan Group's gastronomic heritage of over 70 years and refined taste approach Restaurant by Divanhosted the first dinner of the 2025–2026 year of the Chaine des Rôtisseurs, one of the world's oldest and most prestigious gastronomy associations with roots dating back to the Middle Ages.

Bringing together professional and amateur gastronomy enthusiasts with the aim of promoting culinary arts with the same quality and values ​​and sharing table pleasures in more than 80 countries with its 22.000 members, Chaine des Rôtisseurs hosted a dinner held in the iconic atmosphere of Lokanta by Divan, attended by distinguished figures from the gastronomy world as well as members of the association.

The evening offered guests a special menu, prepared by Volkan Arık, the award-winning and creative chef at Lokanta by Divan, a restaurant that draws inspiration from the roots of Turkish cuisine and represents a timeless tradition. Focusing on sustainability and zero-waste principles, the Lokanta by Divan team presented meticulously prepared, refined dishes, using seasonal, local produce and bringing flavors dating back thousands of years to the present day, earning acclaim.

Recommended by the Michelin Guide and honored with numerous prestigious awards to date, Lokanta by Divan continues to offer a holistic gastronomic experience with its attentive hospitality and location in Divan Istanbul, the first address where the story of the Divan Group, which is preparing to celebrate its 70th anniversary, began.

Source: HORECA TREND and Restaurant by Divan

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