Handwritten Collection Reaches 50 Hotels Worldwide
Launched in 2023 by Accor, a leading global hospitality group, the Handwritten Collection, comprised of boutique hotels with unique characters, celebrates its 50th hotel today, marking a significant milestone...
Launched in 2023 by Accor, a leading global hospitality group, the Handwritten Collection, a line of unique boutique hotels, has reached a significant milestone today with the opening of its 50th hotel. Operating in 20 countries and having just opened its 50th hotel, the Handwritten Collection continues its growth with more than 50 hotels under development.
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Designed for travelers seeking not just accommodation but also stories on their journeys , the Handwritten Collection brings together unique addresses that reflect the guest's personality and the spirit of their destination in every detail. Each hotel is carefully selected, prioritizing character over standardization and storytelling over uniformity.
This milestone was reached with the contribution of recently opened hotels such as Levni Istanbul Hotel – Handwritten Collection in Turkey, Hotel Rathauspark Wien – Handwritten Collection in Austria , Hotel Shanghai Hongqiao – Handwritten Collection in China , and Château de Mazan – Handwritten Collection in France .
Jean-Yves Minet, Global Brand President of Accor Mid-Size and Economy Brands, said: “The Handwritten Collection celebrates individuality and the power of human connections in the hospitality sector. Reaching 50 hotels demonstrates the growing interest in accommodation experiences shaped by personal, intimate, and authentic stories. It also offers independent hotels the opportunity to be part of a global collection brand where they can connect with international travelers seeking stories. As we continue to grow, our goal is clear: to create a collection where hoteliers’ individuality is not only preserved but also made more visible, and to connect guests with truly human experiences that are integrated with the local context and evoke emotional connections.”
A collection that grows with stories.
Handwritten Collection has surpassed 50 hotel openings and continues to grow in new destinations around the world. The brand's development portfolio includes more than 50 new hotels planned to join the collection in the coming years.
A passion for Istanbul's rich heritage.
At Levni Istanbul Hotel – Handwritten Collection, hospitality is inspired by Istanbul's rich cultural heritage and artistic traditions shaped over centuries. Located on Istanbul's historic peninsula and named after Levni, one of the most important miniature artists and poets of the Ottoman Empire, the hotel invites guests on a journey where culture is not only observed but also experienced and shared. The guest experience begins with an exquisite welcome ritual. Ottoman sherbet, served on a special tray and featuring a blend of rose, hibiscus, pomegranate, and aromatic spices, embodies the culture of hospitality from the past to the present, and this experience continues with a gift of an evil eye amulet. Every stay at the hotel offers guests the opportunity to discover Istanbul's deep-rooted past, cultural richness, and timeless spirit.
Accor's Global Development Director for Mid-Size and Economy Brands, Camil Yazbeck, commented: “Reaching 50 hotels in such a short time is an extraordinary achievement. With over 50 hotels in development and many more projects in negotiations, Handwritten Collection has gained strong momentum globally. Hotel owners are showing great interest in this model, which allows them to protect their hotel's identity and story while leveraging the strength of the brand and Accor. This growing project portfolio reflects the increasing demand for characterful, transformation-driven brands that celebrate individuality and deliver strong commercial performance. We are excited about the opportunities ahead in Handwritten Collection's global growth journey.”
The unique accommodation experience will continue with future openings.
Among the most notable projects to join the collection in the near future is Treasure Island TI Las Vegas – Handwritten Collection, which will be the brand's second hotel in the US and its first in Las Vegas. This iconic property, home to the world-renowned Cirque du Soleil show Mystère, will add significant value to the brand's portfolio. In 2026, the Hotel Rathauspark Wien – Handwritten Collection, housed in a historic building in Vienna, the Hotel Shanghai Hongqiao – Handwritten Collection in Shanghai, and the Château de Mazan – Handwritten Collection in Provence will open their doors to guests. The brand will add the Hotel Aeschi Interlaken – Handwritten Collection and The Queen at Chester Hotel – Handwritten Collection in the summer of 2026, the Palais am Schlossgarten Merseburg – Handwritten Collection in the first quarter of 2027, and the Satori Resort – Handwritten Collection in 2028.



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