Emirates and Real Madrid have extended their legendary partnership until 2031.

Emirates, one of the world's largest international airlines, and Real Madrid CF, one of the world's most successful football clubs, have renewed their collaboration, extending one of the most prestigious sponsorship agreements in the football world until 2031. This strengthens the relationship between the two brands, bringing it to nearly twenty years.

EmiratesEmirates has enjoyed a strong and successful partnership with Real Madrid since 2011. This collaboration, further strengthened in 2013 with the airline becoming the club's official kit sponsor, will continue for the next five seasons under this new agreement. Under the renewed agreement, Emirates will remain the Official Main Sponsor and Official Airline Partner of Real Madrid's men's and women's football teams. The Emirates logo will continue to appear on player kits, training equipment, and coaching staff apparel. The sponsorship will cover all major competitions, including La Liga, the UEFA Champions League, the Copa del Rey, and the Spanish Super Cup.

The agreement will not be limited to shirt sponsorship. Emirates branding will maintain its visibility throughout the Santiago Bernabéu Stadium, while access to the club's training facilities and Emirates Lounge privileges will also be key elements of the collaboration. The Emirates Lounge stands out as a dedicated hospitality space where the airline's exceptional service meets its loyal customers and business partners. The partnership also extends to Real Madrid's youth teams, contributing to the development of young talent and strengthening Emirates' long-term support for the future of football.

The new agreement also strengthens Emirates' presence in basketball. Accordingly, Emirates will be the Official Main Sponsor of Real Madrid Basketball Team until 2031.

Emirates Vice President of Corporate Communications, Marketing and Brand Boutros BoutrosIn his assessment of the agreement, he stated: “At Emirates, we have supported football for many years, connecting with millions of people and bringing communities together through a shared passion for the game. The relationship we have built with Real Madrid is one of the strongest examples of this commitment. We put fans at the heart of the game, creating unforgettable moments for them and inspiring the next generation of fans and athletes. As our relationship with Real Madrid has strengthened, so has our presence in Spain. Since our first flight to Madrid in 2010, we have reached a daily operation volume of five flights to Barcelona and Madrid, added new destinations to our network through our strong connectivity via Dubai, and demonstrated our long-term commitment to the Spanish market by offering our passengers the latest Emirates products.”

Long-term support for football.

Emirates’ commitment to football is also reflected in its long-term partnerships with some of the sport’s most established clubs. The airline’s iconic logo now appears on the kits of Arsenal FC, AC Milan, Real Madrid CF, SL Benfica, and Olympique Lyon. Emirates is also the Platinum Partner of FC Bayern Munich’s first team, one of Germany’s leading football clubs.

The company, which has also been the title sponsor of the Emirates FA Cup for approximately 10 years, supports the Pro League in the United Arab Emirates, where 14 clubs compete.

Emirates, which boasts one of the most comprehensive sponsorship portfolios in the airline industry, operates in many of the world's most popular sports, including football, tennis, rugby, basketball, sailing, cycling, golf, horse racing, cricket, and Australian rules football. Through its global sponsorship network, the company continues to connect fans with their favorite sports, clubs, and events.

Emirates also leverages the unifying power of sport to create social benefit. In 2025, as part of its Emirates Signature Series, the company auctioned off signed jerseys from clubs such as Real Madrid, AC Milan, Arsenal, SL Benfica, and FC Bayern Munich. All proceeds were donated to the Emirates Airline Foundation or charities supported by the respective clubs.

In addition, Emirates continues to create unforgettable experiences for football fans by offering access to match tickets, behind-the-scenes stadium tours, and opportunities for young fans to meet players.