Coffee Factory is growing with the goal of expanding to 5 countries in 5 years.

Coffee Factory, one of Türkiye's fastest-growing coffee chains, continues its expansion with over 45 stores in 10 cities today. With its centralized operations model and accessible premium approach, the brand aims to reach a total of 150+ stores in the medium term, opening 100 stores in Türkiye and 20 in Europe.

IPSOS's According to Household Consumption Panel data conducted across Turkey, almost all households consume coffee, and the frequency of coffee purchases is steadily increasing. Data revealing that coffee has become an indispensable part of daily life shows that consumption is accelerating, particularly due to the influence of the young population and urbanization. Research indicates that per capita coffee consumption in Türkiye has quadrupled in the last 10 years. approximately 1,5 kilograms It reveals that it has reached its destination.

With increasing demand, coffee has become more than just a beverage; it has become an important part of daily life. Coffee Factory CEO Erol Şahin“Consumer expectations are also changing with this transformation. People are looking for experience, atmosphere, and sustainable quality alongside coffee. As Coffee Factory, while we have achieved 113 percent growth in our store expansion process recently, we are focusing on creating a strong and scalable operational structure that can offer the same experience at every location,” he said.

“Goal: Over 150 stores and growth in multiple markets”

Coffee Factory is continuing its investments in line with its goal of reaching 100 stores in Türkiye, 20 stores in Europe, and a total of 150+ stores, while also accelerating its growth plans in international markets. Brand registration processes and business development negotiations conducted in many regions, primarily in Europe and the Middle East, form the basis of the brand's global growth strategy.

Erol Şahin stated that they aim to expand their international operational network in the coming period, saying, “We aim to establish active operations in at least 5 countries within the next 5 years. A strong operational model, the right location strategy, and a consistent brand experience are crucial for lasting success in the international market. We aim to create a strong brand structure that grows sustainably in different markets while maintaining our accessible premium approach.”

"Centralized structure is key to scalable growth."

Coffee Factory is positioning its centralized operations model as a priority in its growth strategy. The brand is managing its operational processes with a stronger system infrastructure to ensure consistent product quality and customer experience across all stores.

Stating that this transformation plays a critical role in the brand's future goals, Erol Şahin said, “We achieved a strong presence in a short time with the franchise model. At this point, we have shifted our focus to a more controlled, measurable, and sustainable growth model. Thanks to the centralized management approach, we aim to create a structure that maintains the same quality standard and operational discipline in all stores.”

Sustainable structure in local supply and production.

Coffee Factory adopts a holistic structure that supports local production while maintaining quality standards. Green beans carefully selected from different coffee-producing regions of the world are processed in Istanbul and brought to the consumer. In addition, the brand creates a sustainable operational model by working with a strong local supplier network in milk, food, packaging and operational product groups.

Emphasizing that the local supply network is critical for operational sustainability, Coffee Factory CEO Erol Şahin said, “For growth to be sustainable, the supply chain needs to be equally strong. We focus on managing the entire process, from production to logistics, within a centralized structure. Thanks to the strong structure we have established with our local business partners, we both increase our operational efficiency and maintain our quality standards.”