Nusr-Et Makes a Global Growth Move

One of the most important steps in this regard will be the opening in Mexico City. The restaurant, which will open in Mexico City, Nusr-AndThis is Nusr-Et's first branch in Latin America. Known for its premium meat products and unique service concept, the brand will now have a presence in one of the world's leading gastronomic centers. The collaboration with St. Regis is seen as a step that strengthens Nusr-Et's positioning in the luxury segment internationally.

New Openings After Milan

The decision to open the new restaurant follows Nusr-Et Milano, the brand's first restaurant in Italy. Since its opening, the Milan restaurant has received positive feedback from both guests and the gastronomic community. Featured in publications such as Vanity Fair, Forbes, GQ Italia, and Corriere della Sera, the restaurant was also listed among the city's top steak restaurants by La Cucina Italiana.

Nusret Gökçe, the founder of Nusr-Et, stated in his assessment following the Milan opening that the feedback received from different markets shows that the brand's quality and service philosophy has been recognized on an international scale.

Flagship in Dubai: Saltbae Burger Dubai Mall

Nusr-Et's iconic burger concept, Saltbae Burger, will be making its debut at Dubai Mall, one of the most prestigious locations in Dubai. This flagship location, scheduled to open in 2026, will be a strong symbol of the brand's global growth in the luxury fast casual segment.

New Address in Europe

Nusr-Et Steakhouse, which currently has more than 20 restaurants across three continents and over 1.600 employees, aims to continue its growth process with a controlled and planned approach. Ibiza, one of Europe's luxury holiday destinations, will bring the Nusr-Et experience together with the sea, music, and sunset. The new restaurant will take the brand to one of the continent's most important tourism destinations.

Source: HORECA TREND and Nusr-Et