Hyatt in Izmir Elevates the Brand to Luxury with its New Title

Since its opening, Hyatt Regency İzmir İstinyePark , consistently ranked as the "Cleanest Hotel" almost every year in guest surveys within the Hyatt world, and strongly reflecting the brand's approach to excellence with its stable success, continues its journey of offering high-quality and accessible premium accommodations with the Grand Hyatt segment. As a result of this strategic repositioning, shaped by its superior service quality and experience, the hotel will continue its journey under the name Grand Hyatt İzmir İstinyePark, carrying its well-deserved prestige into the luxury segment and serving as İzmir's first international luxury segment brand. With the brand transition process, in which investor Orjin Group's strong brand management experience and vision in the luxury segment played a decisive role, Hyatt adds another hotel to its luxury portfolio in Turkey, while bringing İzmir into the ranks of international Grand Hyatt destinations.

Privilege from the first step: With its new lobby, private entrance, and impeccable "arrival experience" approach, Grand Hyatt İzmir İstinyePark is preparing to open its doors to guests.

In keeping with Grand Hyatt brand standards, the hotel's main entrance and lobby have been relocated to a completely new location. Preparing to welcome guests with its new look in the first quarter of 2026, the hotel will offer a completely different 'first arrival' experience with its entrance from the courtyard area of ​​İstinyePark İzmir, where luxury shops are located. The new lobby, shaped by the elegant lines of modern architecture, will allow guests to feel sophisticated luxury from the moment they step inside, thanks to specially curated original works of art.

FARO7: A unique gastronomic destination that follows the light.

Scheduled to open simultaneously with the new lobby and located right at the hotel's entrance, FARO7 will come to life as a unique gastronomic destination offering a fresh, refined, and delicious interpretation of modern Mediterranean and Aegean cuisine.

With its all-day service concept, FARO7 will offer the modern cocktail bar atmosphere the city has been looking for, in a highly stylish setting, complementing its creative cuisine with a signature cocktail menu, a wide selection of wines, and special whisky pairings. Welcoming both hotel guests and food enthusiasts from Izmir, FARO7 is already poised to become a strong and distinctive part of the city's gastronomic scene.

Faro, which means 'lighthouse' in Spanish, Portuguese, and many Latin languages, will illuminate every moment of the 7 days of the week.

"This transformation will not be limited to just a brand or name change."

Zafer Canbaz, General Manager of Hyatt Regency İzmir İstinyePark, made the following remarks regarding the brand's new strategic positioning: “From the very first day we opened, we had one goal; to offer our guests a unique, simple, elegant accommodation experience that blends local values ​​with global standards, where they feel comfortable.”

The feedback our guests provide directly to Hyatt, the awards we've won, and the brand's trust in us all signify that our financial investments and the value we place on our human resources are being recognized globally. Over the past three years, in addition to awards such as 'best hotel' and 'best general manager' recognized by the brand, a hotel from Izmir has for the first time managed to be included in the Condé Nast list.

We are now on the verge of an exciting brand evolution. Our goal is not just to change the hotel's signage; it is to build upon our existing achievements and offer a more elegant and exclusive experience. Starting with the sophisticated entrance experience at the 'Luxury Court,' featuring the world's most luxurious brands, we will provide our guests with a personalized and exclusive environment that makes them feel special until the moment they step out the door.

We are proud to make Izmir a significant destination for Grand Hyatt, our luxury brand under the Hyatt umbrella; and we extend our sincerest thanks to our guests and the esteemed people of Izmir for their support.”

It was selected as Türkiye's 6th best hotel.

Located in one of Türkiye's most dynamic cities, Hyatt Regency İzmir İstinyePark combines contemporary luxury, modern design, and world-class service. It was named one of the "Undisputed Best" on TripAdvisor in 2024 and 2025 based on guest ratings and reviews, and was also awarded "Hotel of the Year 2024" among Hyatt hotels in the EMAE (Europe, Africa, and Middle East) region of the Hyatt Hotels Group.

That same year, Hotel General Manager Zafer Canbaz achieved a significant success in the field of leadership by being selected as "Best General Manager of the Year" among Hyatt hotels in the Europe, Africa and Middle East (EMEA) region.

The Hyatt Regency İzmir İstinyePark has been selected as the 6th best hotel in Türkiye in the Condé Nast Traveler 'Readers' Choice 2025' poll, considered the most prestigious publication in the hotel, travel, and hospitality industry. With this achievement, Hyatt Regency İzmir İstinyePark holds the distinction of being the first hotel from İzmir to be selected for this global list.

Source: HORECA TREND and Hyatt