Nestlé Makes Senior Appointment in Türkiye
Nestlé, the world's leading food company, which has been operating in our country since 1906, has made an important appointment in its Turkish organization. The new appointee has been working in various business units of Nestlé since 2006...
Gizem Kartal Sükan began her career at Nestlé in 2006 as a Channel and Category Sales Development Specialist. In 2017, she continued her role as Category Sales Development Leader for the Chocolate and Confectionery Business Unit, and from 2018 to 2023, she played a significant role in the unit's growth journey as Marketing Leader. During this period, she led the strategies of the Damak brand, strengthening its position; contributing to Nestlé's first-ever market second-place ranking in the Adult Tablet segment and Damak's first-ever market leadership in the pistachio segment; and with the powerful communication campaign she implemented, the Chocolate Business Unit won its first Gold Effie award.
Kartal later assumed the role of Marketing Leader for Nestlé Waters & Premium Beverages. Leading Erikli's premium positioning approach and digitalization journey, Kartal played a role in creating the dual model specific to the Turkish market for Erikli & S.Pellegrino, and developed significant collaborations in premium out-of-home consumption. Kartal also developed and implemented Erikli's sustainability strategy, contributing to the brand winning awards such as Best Sustainability Marketing Project and Lovemarks during this period.
In her new role, Kartal will lead the multi-channel sales organization of Nestlé Waters & Premium Beverages business unit; she will continue her work to maximize the potential of each channel, translate strategies into strong field results, and prepare the organization for the future.
Source: HORECA TREND and Nestlé
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