Hotels.com Reveals Turkish Travelers' Holiday Preferences

Last year's record heatwaves in Southern Europe have changed travel preferences and destination choices. Instead of sunny beaches, holidaymakers are now opting for cooler destinations in milder climates where they can be at one with nature.

Hotels.com According to data, Scandinavian countries are on the rise among Turkish travelers. Significant increases in search volume in countries like Denmark (240%), Sweden (170%), Iceland (120%) and Norway (70%)* suggest that Turks are now looking for a “cool holiday.”

A Hotels.com spokesperson said: “We’re seeing rising temperatures in popular European destinations impact traveler choices. The increase in travel to cooler countries like Austria (60%), Germany (25%), and Switzerland (100%) is notable. We expect this trend to continue in the future, with heatwaves becoming more frequent. Whether you’re looking to explore the coastal towns of Denmark or relax in the tranquil Swedish archipelago, Hotels.com can help you find the perfect chill-out holiday.”

These destinations, known for their stunning scenery and mild climates, are also less crowded than traditional summer vacation spots. Plus, when you stay 10 nights with Hotels.com, you get a reward night toward your next chilled-out vacation.

Popular Cool Holiday Destinations in Europe

For those seeking an escape from the hot European summers, the cool refuges offered by the north and the high mountains are a unique alternative. Tree Hoteloffers a modern escape amidst nature. At this boutique hotel nestled in the treetops, guests can combine luxurious comfort with peaceful river views, relax in the sauna and enjoy gourmet cuisine, and enrich their holidays with adventures like helicopter tours. Norway's oldest family-run hotel Walaker Hotel has been welcoming guests since 1640, providing a historical experience. This hotel in Luster stands out with its restaurant and bar, ideal for a drink or a snack, and offers peaceful moments to its guests with its terrace and garden.

Located on the peaks of the Swiss Alps Riffelalp Resort 2222m, offers a refreshing and refreshing holiday with breathtaking views of the Matterhorn. Located above Zermatt, this hotel is a great place to escape the summer heat and explore unspoiled hiking trails. After a day of adventure, the pleasure of relaxing in Europe's highest outdoor pool is priceless. For those who want to explore Iceland's unique natural beauty, UMI Hotel, makes a perfect base. This stylish, modern hotel near Vik I Myrdal offers easy access to a wealth of natural beauty, from black sand beaches to glaciers, with magnificent views of the Westman Islands and the South Coast.

Featured Cool Holiday Hotels in Our Country

The cool holiday trend is clearly spreading, especially through prestigious hotels located throughout the country. Hotels.com has compiled a selection of hotels in Türkiye, including:

• Ayder Villa de Pelit Hotel, Rize – Nestled in the mountains, Ayder Villa de Pelit Hotel offers a refreshing retreat. Guests can enjoy Turkish cuisine at the Villa de Pelit Restaurant or relax on the rooftop terrace overlooking the gardens. This hotel, which also features a library, offers a unique alternative to a peaceful holiday.
• Koru Boutique Hotel, Artvin – Koru Boutique Hotel is a great place to stay when you're visiting Artvin. Free amenities include self-parking and a daily buffet breakfast from 07.30:10.30 am to XNUMX:XNUMX am. Other amenities include a wonderful terrace and garden for your enjoyment.
• Abant Nature Lodge, Abant – Abant Nature Running offers guests a 15-minute drive from Abant Nature Park. Guests can also check out nearby hiking/biking trails. Free benefits include Wi-Fi, self-parking, and a daily local breakfast from 08.00:11.00 AM to XNUMX:XNUMX AM.
• Gaja Ayvalık, Ayvalik – Gaja Ayvalık Hotel is a charming boutique bed and breakfast located in the heart of Ayvalık, Türkiye. It features a rooftop terrace and is a 15-minute drive from Sarımsaklı Beach.

Source: HORECA Trend and Hotels.com