Tetra Pak Türkiye, Iran, Caucasus and Central Asia Region General Manager Appointed Eliseo Barcas

A senior appointment has been made at Tetra Pak, which operates with an approach to protecting food, people and the planet with the vision of “Protecting What Is Good” and is committed to making food safe and accessible everywhere. Eliseo Barcas, who has served in various positions in different regions within Tetra Pak for over 25 years, has been appointed as the General Manager of Tetra Pak TIRCCA (Turkey, Iran, Caucasus and Central Asia) Region, effective October 1, 2024.

General Manager of Tetra Pak TIRCCA Region (Türkiye, Iran, Caucasus and Central Asia) Eliseo BarcasIn his new role, he will focus on business development activities in Tetra Pak's key growth markets. Boats's years of experience in the food and beverage industry and strategic view of global markets will play a key role in guiding Tetra Pak TIRCCA Region towards new successes.

He holds an MBA in General Management with a focus on Marketing from Harvard Extension School. Eliseo Barcas, has been working in the FMCG and B25B sectors for over 2 years. Prior to his appointment as Tetra Pak TIRCCA Region General Manager, Barcas held the roles of Tetra Pak Andina Region General Manager (Bolivia, Colombia, Ecuador, Peru and Venezuela) and Tetra Pak Vietnam General Manager, respectively. Previously, BoatsHe led Tetra Pak's sales and business development in the US for three years, and served as Tetra Pak Iberia Marketing Director and Tetra Pak Southern Cone Sales Director for four years.

Source: HORECA TREND and Tetra Pak